maurices : Denim

At Maurices, every woman deserves to feel confident and comfortable in her jeans. In a competitive denim market, we’ve relaunched our brand with a bold promise: Feeling good is in our jeans! Our mission is simple—to deliver flattering fits with just the right fashion, empowering every woman to feel her best.

What makes us stand out? We’re the only brand with Feel-Good Jean Fit Specialists, dedicated to helping you find the perfect pair for your body and lifestyle. Plus, with our exclusive Fit Freedom Jean Exchange, you’ll always have the right fit—guaranteed.

Feel-good fashion for real life™ is at the heart of everything we do. Discover the Maurices difference.

Responsibilities: Photo Art Direction, Model Casting, Site Content Layouts, Denim Fit Guide, Emails, Social Media
Production: Splashlight Studios

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Videos

Digital Creative

Mailer Insert

Emails

Project Win
Denim Launch 2021 & 2022: Collaborated with the product team to refresh and relaunch Maurices’ jean brands. Refined jeans architecture on the site, created a denim guide, shop by size, influencer support, and emails to increase brand awareness and differentiation.