Victoria’s Secret PINK

Led a four-person creative team responsible for marketing initiatives across digital and social platforms, including daily emails, social media assets, and paid media campaigns on Snapchat, Instagram, and Facebook. Partnered with brand art, photography, and copy teams to develop strategic, data-driven seasonal campaigns through A/B testing and analytics. Worked closely with brand marketing and photo teams to craft compelling storytelling and collaborated with digital and print creative teams to execute cohesive 360-degree brand experiences.